The collection featured Aarong’s shalwar kameez, panjabi, saree, kids collection and also its new ladies kurta line.
This time Aarong focused on fusion wear by blending mughal patterns and cuts with modern trends. The shalwar kameez comes in variety of materials starting from comfortable cotton and crape to dressy silk and muslin.
Prints and kantha stitches leave its impression on contemporary cuts while hand embroidery works in kurtas are a priority for customers seeking a more fusion blend.
For a bold fashion statement, the kurtas also come in bohemian cuts of jute cotton with bead tassels and long slits.
Panjabis for men comes with both mughal fusion patterns and hand embroidery in bold contrasts that are bound to catch the eye.
Sarees in silk, muslin katan, tossor and cotton with distinct mughal inspired patterns, floral prints and batik are also available. The Eid collection is now available at all Aarong outlets and aarong.com.
Aarong is country’s largest lifest1yle retailer and a social enterprise of BRAC.