Following the success of the re.con 1.0, adreach has hosted the digital advertising knowledge sharing platform, Re.Con 2.0 yesterday at a city hotel. re.con is a signature event of adreach, aimed at facilitating a knowledge sharing platform for the Digital Advertising industry of Bangladesh, a press release said Tuesday.
With presence of international & leading digital advertising professionals and the top executives from the country’s leading corporate houses, the event came alive with insightful discussion on the future of digital advertising in the country.
The evening started with a session by Robi’s Vice President, Brand and Market Communications, Khandaker Ashraful Haque. He talked about Brand Building in Digital sphere.
Then came, Director of Products and Client Solutions at Axiata Digital Advertising, JS Cardinal; sharing his experience on Digital Marketing for the bottom line.
Managing Director, Reckitt Benckiser, Syed Tanzim Rezwan shared his thoughts insights on Digital Campaign Insights on FMCGs in Bangladesh.
Robi’s Head of Enterprise Business then talked about Disruptive Sales. Followed by Dr. Md. Bakhtiar Rana, Faculty member of Institute of Business Administration- Jahangirnagar University with his session on Demystifying Digital Marketing.
CEO of AdParlor, Matt Sutton talked about The Future of Marketing: People Marketing. Robi’s Chief Digital Service Officer, Shihab Ahmad concluded the event with a session on Digital Arsenal.
As the dynamics of digital marketing industry evolves rapidly globally as well as in the local market, it is crucial to learn and discuss about progressive consumer trends and the new versatile digital marketing avenues. Keeping these in mind, re.con was initiated by adreach to host a platform for key stakeholders of digital marketing industry; to reach and connect the dots digitally.
adreach is the one stop digital advertising solution of Robi Axiata Limited. adreach facilitates digital advertisement solutions to reach millions of subscribers with outcome based digital marketing services.