In total 281 nominations have been received from 20 digital agencies of the country. Through rigorous jury sessions, the awards will be handed over to the winners across 13 categories.
Bangladesh Brand Forum has been bringing global and local digital marketing experts on the same platform to share knowledge, through Digital Marketing Summit since 2014.
The theme for this year’s summit is ‘Strategy into Action’. Presented by Meghna Group of Industries, this year’s Digital Marketing Summit and Awards are powered by Wizards Ad Network, in association with The Daily Star.
The daylong summit will be followed by award gala in the evening at the Grand Ballroom of Le Méridien Dhaka.
This year the summit will consist of keynote sessions from 5 Global Experts; Zaved Akhter, Director – Marketing Transformation at Unilever, South Asia; Farhan Qureshi, Head of South Asian Frontier Markets at Google; Sanjay Vaghasia, Chief Digital Officer atBanglalink Digital Communications Ltd.; Dan Clarke, CEO & Founder, disruptient; Dr. Harshit Jain, Senior Vice President & Country Manager, McCann Health India and Marketing Director for McCann Health Asia Pacific.
The summit will also include 3 Panel Discussions on various topics related to digital changes and progress, 4 Breakout Sessions, 2 Case Study Presentations, and 2 Insight Sessions.
The topics for panel discussions are as follows: Building the next digital marketing campaign – The Perfect Recipe; Are we using mobile advertising effectively;Creating content that delivers result, respectively.
The daylong summit will be followed by Digital Marketing Award in the evening, where the most successful digital campaignsof 2016 will be awarded under 13 different categories.
The categories are: Best app, Best content marketing, Best integrated digital campaign, Best short form video, Best long form video, Best technology innovation, Best use of data and analytics, Best use of e-commerce platform, Best use of Facebook, Best use of Instagram, Best use of mobile, Best use of PR in digital platform, Best use of Youtube.
This year, the Digital Marketing Summit and Awards are presented by Meghna Group of Industries, powered By Wizards Ad Networks, in association with The Daily Star.
The events are also supported byRangs Toshiba and AdPlay, event partner Le Méridien Dhaka, IT partner Aamra Technologies, knowledge partner Marketing Society of Bangladesh (MSB), TV partner Ekattor TV, radio partner Radio Today, PR partner Masthead PR, lifestyle partner Advanced Development Technologies, and digital partner Melonades.